Not a generic chatbot. Three real features that handle the work agents hate doing, plus a foundation you can configure around your market, your voice, and your follow-up cadence. $50/month. Cancel anytime.
You didn't get into real estate to do admin. But here's where your hours are actually going.
Operly fixes the first three automatically.
And the fourth, the second you set up one automation rule.
Connect Gmail or Outlook. Operly watches every email that hits your inbox: the Zillow promos, the Realtor.com noise, the lender check-ins, the seller questions, the buyer inquiries. It reads, summarizes, and drafts replies for you. By the time you pour your coffee, your inbox is sorted, your VIPs are starred, and the noise is archived.
Upload PDFs, documents, spreadsheets, transcripts: your past listing descriptions, your sphere emails, your buyer presentation, your favorite scripts. Operly reads them, learns your voice, and references them in everything it writes from that point forward. The AI stops sounding like AI and starts sounding like you.
This is where it stops being a chatbot and starts being an actual employee. You type a rule in plain English. Operly turns it into a real automation that runs on autopilot: every morning, every Monday, or whenever your trigger fires. Here are three rules every producing agent should set up in their first hour:
That's three rules. Every producing agent should have ten. Once you've set them up, they run forever. This is the feature that turns Operly from "AI tool" into "the back office I never have to hire."
Christian Kleiner sells luxury properties in Dorado Beach, Puerto Rico. Million-dollar listings. He was about to hire a full-time EA. He didn't.
Operly is the $75,000-a-year assistant I no longer have to hire. It runs my entire back office autonomously, leaving me free to focus on showing property and closing luxury deals in Dorado Beach.Christian Kleiner Luxury Real Estate · Dorado Beach, Puerto Rico
And two more from inside the Operly community:
Operly's marketing highlights real estate agent Jim Bunch, who uses Operly's voice features to answer clients, create content, and handle real estate work from the golf course. Voice in. Voice out. Anywhere you are: between showings, on the way to a closing, or on the back nine.
Operly user Sarah Mitchell says she replaced Google, Canva, and ChatGPT with a single Operly login. That's the pattern most producing agents fall into within the first month: three or four monthly subscriptions cancelled, replaced by one workspace that finally talks to itself.
Those three anchor features alone justify the $50. But here's what else comes in the box.
Morning briefings on Telegram or Slack. Push notifications when a VIP emails. The AI reaches out first. You don't have to log in to find out what needs you.
Inspection period countdowns. Contingency dates. Listing expiration reminders. Recurring sphere follow-ups. Operly proactively alerts on approaching and overdue items.
Listing copy, sphere emails, CMA prep, objection brainstorms, neighborhood research. Powered by all three frontier models. Operly picks which to use for each task.
AI-generated images, slideshows, and blog posts for marketing: Just Listed graphics, market-update visuals, sphere-newsletter content. Replaces most of what agents pay Canva for.
Google Calendar integration. Morning briefs include today's events. Automation rules can trigger off new calendar events. Your day is visible before you open the laptop.
iOS + Android apps. Voice in, voice out. Dictate a follow-up between showings. Listen to your morning brief while driving. It works where agents actually work.
A part-time TC costs $3,000/mo. A virtual assistant runs $1,500/mo. A marketing assistant another $2,500/mo.
Operly is $50/mo. Total.
Try Operly. If it doesn't earn its keep by replacing tools you're already paying for, freeing up admin hours, or just making your week less chaotic, cancel in one click. No retention specialist. Your data exports anytime.
Operly sits on top of your CRM, not in place of it. It connects to Gmail and Outlook (which is where most of your client communication actually lives) and uses that as its source of truth for follow-ups and triage. Your Follow Up Boss, kvCORE, KW Command, BoomTown, Sierra Interactive, or whatever else you run stays where it is. Operly handles the drafting, triage, and follow-up work that happens between CRM touches.
It starts generic and becomes specific the second you upload your content. Spend 30 minutes uploading your past 20 listing descriptions, your last 10 sphere emails, and your buyer presentation into the knowledge base. After that, Operly writes new listings in your tone, drafts emails that sound like you, and references your actual market data instead of pulling from generic AI memory. The knowledge base is the difference between "AI slop" and "this sounds exactly like me."
Yes. Encrypted at rest and in transit. Operly does not use your data to train its models. Your conversations, knowledge base, and client info stay private to your account. You can export and delete data at any time. From Operly's own privacy statement: "Your data is yours."
Most CRM AI is "type a prompt, get a draft." That's still you doing the work. Operly takes action. It triages your inbox before you open it. Drafts replies to overnight leads. Pushes you a morning brief on Telegram. Runs the automation rules you set up, every day, forever, without being asked. CRM AI is a feature. Operly is an assistant.
Operly includes Claude, GPT, AND Gemini, and auto-picks the best model for each task. So you can cancel ChatGPT Plus the day you sign up ($20/mo back in your pocket). Most agents also cancel Canva Pro ($13), Jasper ($49), or other AI subscriptions within the first month. The net cost is often negative within 90 days.
The first 90 seconds: connect Gmail, connect Google Calendar, pick your preferences. The first hour, if you want to get the full value: upload 10-20 of your past listing descriptions and sphere emails to the knowledge base, and write your first three automation rules in plain English. If you can use Gmail, you can do this. The hardest part is choosing which of your past emails to upload as voice samples.
Yes, but you have to build the automation rule once. Something like: "When I get an email with the word 'ratified' or 'executed contract' from my office, create five tasks: confirm wire instructions with title 48 hours before closing, schedule home warranty discussion, schedule client congratulations gift order, draft listing-coming-soon email for my sphere, schedule 1-year anniversary follow-up." Build it once. It runs on every future deal.
Cancel anytime. One click. No phone calls. Your data exports anytime. No retention specialist. No "are you sure." Operly's whole pitch is that they want you here because it's working, not because the cancel button is buried.
The producers who get the most out of the next 18 months are the ones who figure out
AI delegation first. Your sphere doesn't care which tools you used.
They care that you showed up.
Show up more. With fewer hours.